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Retaining Your Customers
Once you have more customers coming in, how do you retain them? You cannot forget to keep communicating with your customers to see what it is that they like about your product or service and what it is they think could be improved upon. That should be a daily aspect of your business. You also must have a creative eye to be able to see where the aesthetics of your environment may not be as good as they can be. For any person, visiting a business should be as nice of an exp
Heidi Mirshah
Jul 151 min read


Marketing Your Business
Notice nice colors! There are many ways to market your business, and digital platforms are very important. You must also keep in mind that traditional ways of connecting with the customer are also important such as print material and word of mouth in the community.
Heidi Mirshah
Jan 22, 20251 min read


Your Ideal Customer
Demographics of Your Ideal Customer If you've started a cookie business, for example, a great cookie could appeal to almost anyone. If...
Heidi Mirshah
Jan 22, 20251 min read


Social Media
Social Media and Marketing Going back to connecting with your customers, social media is an excellent way to directly engage with them...
Heidi Mirshah
Jan 22, 20251 min read


Business As a Service for People
I believe it is important to view business as a service. What do you love about what you do? How are you making people's lives easier, more enjoyable, or better? These are the things I will consider when helping you increase your client base. Business is how we all help each other lead better lives. I stand out from other marketing consultants because I genuinely enjoy working with people. I excel at identifying what gives your business value and where improvements are needed
Heidi Mirshah
Jan 22, 20251 min read


Your Difference
What makes you different? How is your business different from all of the other businesses that provide the product or service you provide? Why do you think customers should come to you? What are you doing that is going the extra mile? Do you really care about what you're doing or is this just a way to make money? Do you care if your business makes a real difference in people's lives? If not, can you make that change?
Heidi Mirshah
Jan 22, 20251 min read


Connect With Your Customer
In the rush of life, we often can forget why we started our businesses. That reason and passion is the important part of any business. It is why you should increase your impact because of the desire you had when you first started to provide a product or service for people. It's important to always connect back with that reason in the daily operations of your business. That is the starting point of any marketing plan.
Heidi Mirshah
Jan 22, 20251 min read
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